Get Ready for Google Chromes Not Secure Warning

An article published on February 8, 2018, on the Google Security Blog is abundantly clear. Google want the web to be a more secure place, and are advocating that all websites adopt HTTPS encryption. to coincide with the next release of their Chrome browser, as of June 30, 2018, any website that does not have HTTPS encryption will display a “not secure warning” to the websites visitor.

Only website visitors who attempt to view the non-encrypted website via the Google Chrome browser will get the not secure warning message. However, all browsers will continue to give this message to visitors – as the are currently.

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Google is Going Mobile Friendly

As per Google's own Official News, it began the roll-out of its new "Mobile First Indexing" on March 26th, 2018. This means Google is going mobile friendly. "Responsive" websites have become more of a standard fixture for any business who wants to give their visitors a nice user experience. But Google have come out and said that just because a website is responsive, it isn't automatically "mobile friendly".

The SEO Game Is Changing

Traditionally, Google has indexed the desktop version of each website and produced search results to its users based mainly on the information contained on the website and/or page. In the past, if the website and/or page had good quality information that the searcher was looking for, it would be ranked according to Google’s algorithm and come up in results for internet browsers to click on.

Google have announced that they are taking this one step further and changing their method of producing search results to favor websites that are now “mobile friendly”.

What does this mean?

Essentially, Google want to give their customers (anyone who uses Google to search for websites) what they want and they have discovered that while 51% of internet browsing is done via mobile devices, a whopping 60%+ of internet searches are done via a mobile device.
To continue to give their customers what they want, Google need to give a higher search rank to websites that are “mobile friendly” because the majority of Googles customers (and therefore your customers) are looking for mobile friendly websites.

Google have stated that:

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index.

Which means that they don’t separate search results based on mobile and desktop versions of websites, as many people assumed they do.

 

What Does This Look Like?

GOOGLE SEARCH >>> Crawl Mobile Version of Website >>> Determines Ranking for Mobile AND Desktop

                                                       >>> No Mobile Version> >>> Crawl Desktop Version >>> Determine Rank

Essentially, Google looks for the mobile version of your website first and will rank based on it’s previous methods (more or less). However, if no mobile friendly version of your website is found, Google will crawl the desktop version and then determine the rank, taking into consideration the fact that your site is not in the format that Googles customers (anyone who searches via Google) is after.
The desktop only version will get a lower rank.

With this confirmation, Google are saying that both the desktop only, and mobile friendly, websites are competing for the same space in search results, but now Google will begin to give a higher priority to websites that are mobile friendly.

To put it another way:
You could take 2 similar websites in any industry, one being mobile friendly (rank #300), and one not (rank #290).
If these 2 websites were currently ranked next to each other in search results, it is entirely plausible that the mobile friendly website could leap-frog the desktop site and move up the google ranks (for example from #300 to #199). While at the same time, the desktop only version could, in theory, drop significantly in rank to make way for lower ranked websites that are mobile friendly.

In theory, this is an opportunity for lesser known websites to gain a much higher ranking and gain more traffic, simply because they are already mobile friendly.
However, it is also conceivable that websites that are not optimized for mobiles could drop off anyone’s radar due to a loss in search ranking.

 

F.A.Q

If your websites is not considered by Google to be mobile friendly, it is highly possible your search ranking will drop significantly

It has already started to be put in place, as of March 26, 2018.

Google is notifying all websites that have been migrated to the new mobile-first indexing via their Search Console

You will see something similar to the screenshot below once you have been added.

Google Search Console is an admin area for all website owners to help them have some control over how their site is found online.

If On Purpose Websites created, or re-designed, your website this information was included in your final information pdf, along with usernames and passwords.

You can take a simple test that Google have set up for this very purpose.

Simply go to https://search.google.com/test/mobile-friendly

Type in your website address and it will tell you if you are mobile friendly or not.

Your next steps depend entirely on the outcome of the test.

Your Website IS Mobile Friendly:
Click the little link on the testing page that says “Submit to Google”
This will notify Google to add your site to the new index and get you ranked higher, faster

Website is NOT Mobile Friendly:
Get in touch with us by emailing [email protected] and we can get your website mobile friendly straight away.
The faster you get on to this the better for you. Otherwise you could be looking at losing your Google rank

How to Create an html Email Signature for Apple Mail

Creating a fancy email signature is something that many business owners simply don’t get around to doing because it can be a little complicated, or time consuming. This can be especially true if the business owner is using Apple Mail as their email client, as the process isn’t very intuitive and can take some time to learn, even for people who know how to code. The problem lies in the fact that the process is more of a “hack” than anything else. Many tutorials have tried to explain this process, but have either made things far too complicated and/or missed steps because they have assumed the student has a base knowledge of what they’re talking about. This is why we wanted to show how to create an html email signature for Apple Mail.

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Create A Subdomain in cPanel That Works

There are times when you have a website up and running, but you want to set up a little something extra. Maybe you are a travel agency and want to create a “bookings” website that is attached to your main site, but slightly different. Maybe you have a website for your non-profit organization and want to set up a giving website that allows donors to give in a completely new environment, without forcing them to leave your site altogether. Whatever the reason is, you will want to do this through a ”subdomain”. These are actually quite easy to set up yourself, but there is a trick to set up a subdomain the right way.

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How to Spot an Email Scam

Placing good anti-spam security on your website will result in a decrease in unsolicited emails. However, beefing up your anti-spam security on your website doesn’t stop all unwanted emails. It is important to learn how to spot an email scam, as many scammers won’t fill out your contact forms, but will go to great lengths to make their emails look like the types of emails you get from legitimate companies.

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