Free Tools Available to Help Optimise Your Website

We might not all be web developers, coders, or even know anything about computers, but if your business has a website, it is important that you have a basic understanding of what is going on. Too many “web designers” have been bad apples and causes the web design industry to be poorly thought of. Yes, it’s important to call out the cowboys so they don’t hurt anymore businesses, but it’s equally important that business owners are aware of what’s going on and are more educate when it comes to websites. An educated person is someone who won’t be taken advantage of. To help business owners become more educated with regards to web design, we wanted to write this article and let you know of some of the free tools available to help optimise your website.
 
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How to Choose the Perfect Domain Name

Domain names (and websites) are now so integral to how business is done that it’s not uncommon for new businesses to now scrap their desired business name if they can’t get the domain name for it. We are starting to see more and more businesses finding the perfect domain name and building a brand around that. So in this article, we want to show you how to choose the perfect domain name for your website and business.
 
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An Introduction to SEO

Let’s start at the very beginning. SEO = Search Engine Optimisation.

SEO is about understanding how and what people are searching for, and making sure that search engines can find and understand the information you want people to find.

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What Social Media Platforms Should I Be On

At the time of writing this article Wikipedia (a source of everything factual….) lists a total of 194 different social media networks (or platforms). Wikipedia states that this list is “…not exhaustive, and is limited to notable, well-known sites.”

There is a thought out there that to be “killing the game” you have to be everywhere, but if this were the case, you would be individually creating over 194 pieces of content, multiple times each week, just to keep up. It’s simply not achievable. So, with that in mind, we hear you asking the question “what social platforms should i be on?”, and it is this question that we will attempt to answer for you.
 
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Web Design Basics: Eye Flow in Web Design

Everyone wants a website “that looks good” but very seldom do we pay attention to where our eyes are looking. This seems absurd. You can’t view a website if you can’t see, so therefore you can say with 99% certainty that the people visiting your website will be using their eyes. If this is the case then why do we put such a large focus on making sure our brains interpret the web design as “pretty”, and almost always forget about how your visitors are going to be scanning your website content. Good web design happens when you pay attention to eye flow.
 
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