What to Think About When Rebranding

In our article title “Should I Rebrand or Refresh?” we discussed when a company/business should go through the rebranding process and when it should simply execute a refresh of its identity. Rebranding is not as simple as deciding on a new name, logo, and motto. The process can be very complicated and there are many moving parts that are often forgotten about because they seem so minor. In this article, we will use our own experience of the rebranding process to show you what to think about when rebranding.
Read More

Should I Rebrand or Refresh

Most businesses will, at some point, come to a place where they realise their initial branding is no longer suitable. This is especially the case for many smaller businesses that started on “shoestring” budgets, as the initial branding was most likely completed in house, and probably by the owner who has no prior knowledge or experience in branding and/or marketing. Typically, a point is reached where the business is growing and new services/products are offered and if the business owners want to grow any further, they realise that the initial branding no longer makes any sense and could potentially be holding them back from future growth. But the question is, should I rebrand or refresh my business?

Read More