Stop Hurting Your Visitors Eyes

With the introduction of DIY website builders, anyone can put elements on a page and call it a website. This is great news for hobbyists, or small business owners with very tight budgets, but it has made the internet a much harder place to look at. Many websites are now build by plumbers, sewers, cake makers, etc. Essentially, people who have no design background or expertise, and the result of this can literally cause pain and discomfort to website visitors through eye strain. Eye strain is when the viewing content causes the viewer to strain their eyes in order to focus on the viewable content. In cases of prolonged eye strain, this it can lead to the viewer (site visitor) to experience headaches. You need to make sure you stop hurting your visitors eyes.
I’m sure you can understand why it’s not the best idea to leave your potential customers with a headache after visiting your website.
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Is Your Website Driving Customers Away?

A few years ago, you might have been able to get away with slapping together a website, putting some key business info on there (what you do and how much you do it for), and leveraging this to grow your business. But today’s consumers are far more savvy, and (let’s be honest) far less patient, than they were 3 – 5 years ago. This is not just true for everyday consumers who want to make a purchase directly from a website, but also for business to business consumers who might commit to doing regular business with you weeks after first landing on your website.
We now live in a world where you could have the highest quality, lowest price, and best customer service available and still miss out on sales because you fail to understand that potential clients are first interested in how you present that information.

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Get Ready for Google Chromes Not Secure Warning

An article published on February 8, 2018, on the Google Security Blog is abundantly clear. Google want the web to be a more secure place, and are advocating that all websites adopt HTTPS encryption. to coincide with the next release of their Chrome browser, as of June 30, 2018, any website that does not have HTTPS encryption will display a “not secure warning” to the websites visitor.

Only website visitors who attempt to view the non-encrypted website via the Google Chrome browser will get the not secure warning message. However, all browsers will continue to give this message to visitors – as the are currently.

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Google is Going Mobile Friendly

As per Google’s own Official News, it began the roll-out of its new “Mobile First Indexing” on March 26th, 2018. This means Google is going mobile friendly. “Responsive” websites have become more of a standard fixture for any business who wants to give their visitors a nice user experience. But Google have come out and said that just because a website is responsive, it isn’t automatically “mobile friendly”. Read More